After very poor management of a very popular tourism slogan, Las Vegas Convention and Visitors Authority has a new hook. Maybe you have seen the commercials where people come to Las Vegas and assume a different identity, profession, lifestyle, etc. Now you can create your own new Las Vegas identity on line. You pick your level of smoothness, style, bravery, attitude, and creativity. It will select and name and origin for you, or you can create your own. It will give you a character bio, your story, your company website, as well as how to walk the walk and talk the talk. Plus you can send your new ID to a friend as well as print out your new business card and diploma.

There is also a sweepstakes for a trip to Las Vegas. I'm not positive on how it works, but I think the vacation may be themed on the identity you created.

It's kinda silly but fun if you liked the recent commercials.

My name is Max Power from Texas and I'm a philanthropist.