Reno's always been fairly high for airfares. It's a pretty small airport. I was encouraged when Vanguard announced it would start service to Reno and also announced some real competitive fares. Then the city of Reno backed out on some kind of deal it had cut with Vanguard and Vanguard dropped them like a hot stone.
When Vanguard announced service to Reno, the compititon dropped their rates (imagine that?). This was about the time we jumped in.