I'm not a big fan of marketing these days. I understand what's going on and what grabs peoples attention. I've always been under the impression that marketing departments aren't giving the people enough credit for common sense. Since these marketing gimmicks continue, I'll assume that I am wrong.

I was on the strip last night and saw a new gimmick. People were carrying lighted signs. The signs were about 3x5 feet in size and were backlit. They were wearing them like a backpack. It almost looked like a flat panel TV from afar with bright colors. I saw 3 of them sorta in a group. The one I read said something about fee $100 slot play or something like that. The sign was pretty big and sticking out above the sign carriers head. I noticed the front of the sign was also lit up for advertisement with a smaller ad above that persons head.

What will they think of next.

Good Lord.

did the signs extend far enough that they would get in the way of crowded Strip pedestrian traffic? In other words, would they be bumping into you if passing you as you walked?

And do you think their targeted audience is the pedestrians, the people in cars, or both?

What did the people look like - I mean, wearing a uniform or a costume; dressed like a tourist, dressed like a street person?

I would love to see a photo of this!

Remember the old sandwich boards? Maybe you're too young. That's what it reminded me of though. A modern day sandwich board. It also reminded me of some old concert posters I had in the early 70s. I did not notice any external lights even though it was lit up brightly.

Imagine a back pack, and that's where you put batteries. Mount a 3ft by 5ft frame on the back pack so that it will stick up about 10 inches higher than your head. Put a 10x36 inch ad across the front and a 3x5 ft ad on the back. I guess you could put flush LED lights around the frame. Hire some kid to wear it around town. I guess that you could use internal lights and transparent ads.

It's a big sign. Yes, it is wider than the carrier in the cases I saw and could easily add uses jam to the pedestrian traffic. I guess if a person is more than 3 ft wide, it wouldn't be wider. I wouldn't expect the average person looking for a job walking up and down the strip in the middle of summer to be extremely wide. The ones I saw were kids, 18-25 maybe? They were in their street clothes as far as I could tell, kinda dark in color.

I'm not sure who the target audience is. I guess it would attract cars and pedestrians. It caught my attention, but not enough to read and remember what I read.

If this sign is such a good idea, I can think of several ways to take it a step forward. Use LEDs and make it a scrolling message. Aniamtion. Put a small computer in the backpack for unlimited display options.